At the Khaled bin Sultan Living Oceans Foundation, we strongly believe in the value of a powerful image. Perhaps because it helps make an emotional connection to a creature many of us will never meet, or it illustrates a concealed threat to our coral reefs, or it inspires us to take a moment to reflect and appreciate all that the oceans can offer us. For these reasons and more we try use spectacular underwater imagery in our scientific reports and publications, outreach and education materials, social and digital media outlets, and in our stories that appear in the news.